Implementation of the Internet of Things (IoT) on a poster using near-field communication (NFC) technology. Hamzah et al. (2022) designed a smart poster tourism promotion system using NFC on smartphones in Pekanbaru City, Indonesia. Their research aims to promote tourism in Pekanbaru by providing information to tourists regarding tourism objects and their locations. The results obtained showed that smart posters using NFC technology can help identify important information for tourism activities in Pekanbaru. Their research results in the design and product of smart posters using NFC to get information more effectively and efficiently.
Get to know more about smart posters, what exactly are smart posters?
Smart posters are digital marketing tools used in various industries, including the tourism sector. These posters are designed to provide information, promotions, and engaging content to targeted markets. In the tourism sector, smart posters can be used to promote tourist attractions, provide information about local events, and recommend tour packages. Here are some of the key features and benefits of smart posters in the tourism sector:
- Near-field communication (NFC) technology: NFC technology allows smart posters to interact with smartphones when brought closer to the poster. This interaction allows users to access information, promotions, and other content related to the poster.
- Digital marketing: Smart posters can be used to promote tourist attractions, local events, and travel recommendations. These posters can be placed in strategic locations, such as airports, hotels, and tourist information centers, thus reaching a wide range of potential tourists.
- Traveler engagement: Smart posters can be designed to capture travelers’ attention with engaging content, such as interactive games, quizzes, and virtual reality. This can encourage travelers to learn more about the product or service being offered.
- Real-time information: Smart posters can provide real-time information about tourist attractions, such as operating hours, levy fees, and facilities. This can help travelers make informed decisions and plan their visits more effectively.
- Personalization: Smart posters can be personalized to target specific demographics or individual preferences. For example, they can display content in different languages or offer personalized recommendations based on tourists’ interests.
- Performance measurement: Smart posters can be equipped with built-in analytics tools to track user interactions, such as number of views, engagement time, and number of interactions. This can help businesses measure marketing effectiveness and make data-driven decisions to improve promotional efforts.
In conclusion, smart posters are a powerful tool for promoting tourism products and services. Smart posters offer a variety of features and benefits, including the use of NFC technology, digital marketing, traveler engagement, real-time information, personalization, and performance measurement. These features make smart posters an effective way to reach and interact with potential travelers, ultimately driving tourism growth and promoting industry development.
Muhammad Luthfi Hamzah, Astri Ayu Purwati, Sutoyo Sutoyo, Arif Marsal, Sarbani Sarbani, Nazaruddin Nazaruddin
Tourism promotion in Pekanbaru is one step in increasing the number of tourists visiting Pekanbaru City. Through tourism promotion, tourists will find out where the locations are in Pekanbaru and information related to these tourist objects. This research aims to design a tourism promotion system using near-field communication (NFC) smart posters using smartphones in the city of Pekanbaru and apply NFC technology to Android smartphones in the city of Pekanbaru. Promote tourism in the city of Pekanbaru. They were testing this application with the System Usability Score, which had a good score of 74.30. This study shows that the planning and modeling of the smart poster system using NFC technology makes it easier to identify important information for every tourism activity in Pekanbaru. The results of this study are the design and product of an intelligent poster using NFC on an Android smartphone that can help users achieve information so that it is more effective and efficient.
By: I. Busthomi